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Jan/Feb 2008 Issue#: 171
In This Issue: What About 8-Sheets? – 4 Checkpoint Advertising – 10 Outdoor Helps Schwan's Serve Moms – 12 2007 OOH Media Plan Awards – 14 Let's Go To The Movies – 22 Meaning in Metrics – 29 NYC's New Spectaculars – 38 |
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Nov/Dec 2007 Issue#: 166
In This Issue: Night Lights – 10 You Can’t Take It With You – 12 Clean Up in Lot # 4 – 14 OOH Turns Yellow Cabs Cashless – 16 Tunnel Vision – 22 Doin’ Wheelies – 32 People Power – 36 OOH Stars – 38 |
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Sept/Oct 2007 Issue#: 165
In This Issue: Conversion Factors – 8 Boarding Check – 17 ESOAA Awards – 24 Ad Nauseam – 26 Dirty Job – 36 Customer Profile: Wild Outdoor – 44 Metric Choices – 46 Lending A Hand…Installing a Scoreboard – 48 Locked & Loaded – 49 Philly Stacked |
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July/Aug 2007 Issue#: 164
In This Issue: Regulation Roundup – 20 National Assessment – 24 Digitalk – 27 ‘Shock’ing Billboards – 28 The OBIE goes to…- 38 Game On |
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May/June 2007 Issue#: 163
In This Issue: Creative Connections - 6 Customer Profile – 12 Creative Creations – 22 Design Showcase – 30 Financial Update: Growth Charts – 34 A Portion of Proportion – 38 Car Time? – 60 Overcoming Objectives |
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Mar/Apr 2007 Issue#: 162
In This Issue: The Specialists – 4 Getting it Done – 19 Curtain Up on the Pier at Caesar’s – 22 EUROOH – 26 Gaining Independence – 29 Something’s Baking? Not Anymore – 30 AdCouncil – 32 |
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Jan/Feb 2007 Issue#: 161
In This Issue: 2006 Changes to IBC – 11 Mission Possible: Posters – 15 Closing the loop: Outdoor Goes Interactive – 18 Poison Words – 24 Chefs Protest Bertolli – 25 Noteworthy Networks – 26 Giant-Sized Personals – 32 |
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Nov/Dec 2006 Issue#: 156
In This Issue: OOH Explosion – 4 Taking It To The Streets – 12 Reactrix Scores with Audiences – 26 Going Digital? – 30 Gigantic Gifts – 34 Alabama Plays Up Success – 58 |
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Sept/Oct 2006 Issue#: 155
In This Issue: Vinyl - King of the Billboards – 12 The Right People for the Job – 17 Dark Sky Debate – 20 Labor and Delivery – 24 No Fast Food Bull – 26 Friends in Finance: Getting the Deal You Want – 29 Eight-Sheet Outdoor Advertising Association Awards – 34 Measuring Outdoor: Part II – 36 Caution - Hazards Ahead - Be prepared – 40 Different Approaches Different Outcomes – 47 |
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July/Aug 2006 Issue#: 154
In This Issue: Measuring Outdoor - Part 1 – 8 Micropolitan Markets: What they Bring to the Table – 14 Cracker Barrel-Outdoor Advertising Aged to Perfection – 20 Plan Ahead – 26 Marketing Mix: Get Cozy with Local Retailers – 31 Web Site: Is Yours Working for Your Marketing Needs? – 38 Obie award winners – 42 Negotiations – 59 |
