Billboard Advertising Magazine is a spin-off of Outdoor Advertising Magazine (OAM) which served the outdoor advertising industry from 1991 through 2011. Randall (Randy) Williamson was its publisher for 115 of its 120 issues. As a result of the turbulent economic times, the company had to restructure and focus exclusively on billboards. Simply put, O.A.M. Publications, Inc, was a for-profit entity and there were not enough advertisers and subscribers to support the non-billboard sector, leaving it cost prohibitive to cater to that portion’s ever-expanding editorial needs. Further, it was unfair to our advertisers who were primarily promoting billboard products or services.

Following the publisher’s marriage to Cindy in August, 2011, Randy completed the finishing touches on a magazine dedicated exclusively to billboards. The only changes to the magazine itself were the name (which is more descriptive), one word inside the logo, ad sizes/locations (as all will be full-page, right-hand read), and editorial content as discussed elsewhere on this page. The advertising/editorial mix remains at 50%. This simplicity and change in focus allows Randy and Cindy to concentrate fully on the needs of you, the reader, that participates in billboard advertising.

Randy and Cindy operate the magazine out of their home in Rapid City, South Dakota, approximately 30 miles from Mount Rushmore. They are quick to remind travelers to also visit the beautiful Black Hills of South Dakota not far from the national landmark. Randy is responsible for advertising and editorial content while Cindy watches the finances and works on the accuracy of the database and enhancing overall communication between advertising billboard personnel.

Randy’s best estimate is that the billboard advertiser’s needs can be met over an 18-month cycle, assuming a bimonthly publication containing 16 pages of editorial content and an ever-expanding web site. While Cindy watches the expenses, she feels she can eventually bring billboard advertising personnel closer together through the web site even though you are so geographically disbursed. They do enjoy travelling and may be calling upon you to share stories at any time.